EDIYA COFFEE: Multi-language B2B Distribution Platform Facilitates Market Expansion in Malaysia
FMCG Industry / Malaysia
EDIYA COFFEE is a Korean coffee chain brand with a history of over 20 years. Currently, it has more than 4,000 stores in South Korea. Positioned as a high-quality and cost-effective specialty coffee, it has created a sales miracle of over one million cups per day in the South Korean market. In 2024, the brand's general agent in Malaysia expanded its local offline market by opening its first two-story Drive-Thru store at Elmina Lakeside Mall in Kuala Lumpur, laying the foundation for the brand to expand into the Southeast Asian coffee market.
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Cooperation Background
When EDIYA COFFEE planned to enter the Malaysian market, the general agent in Malaysia was in urgent need of rapidly expanding the local market. At the same time, it hoped to uniformly manage distributors through a digital system and standardize order placement and other business processes. Therefore, EDIYA COFFEE has chosen to partner with RELINK. Based on the specific demands of the coffee industry, it has created a B2B online distribution platform. Distributors can place orders and make purchases online through mobile devices, thereby enhancing the efficiency of product supply. At the same time, efficiently integrate the information flow, business flow and financial flow at each node of the supply chain to comprehensively reduce costs and improve efficiency.
Business Challenges
The original system is outdated and incomplete, and the current business processes rely heavily on manual document records and manual operations.
Due to the lack of a distribution system, the company's sales representatives can only communicate one-on-one with suppliers and distributors for orders, and then the order followers manually enter the documents, resulting in low business processing efficiency.
In terms of internal management, the general agent and its subordinate distributors are involved in multi-level permission management at business nodes, which requires unified control by the system.
Solution
Establish a multi-language operation platform
By using the Regentsoft Nebula to integrate the digitalization of the entire retail business chain, a brand-new standardized and normalized system for store information management, distributor management, and store inventory receiving and dispatching management has been established. Each node's documents can be checked, breaking down information silos and enhancing the operational efficiency of the enterprise. Meanwhile, the system supports multi-language adaptation, multi-time zone collaboration, multi-currency settlement and multi-tax system integration, better adapting to the local business environment
Connect upstream and downstream for efficient ordering
Build a B2B online distribution platform to support offline stores in placing orders and replenishing goods with the general agent through mobile terminals. The documents are transmitted to the back-end through interfaces, and warehouse staff manage the order forms and orderly allocate and deliver goods through the back-end, making the operation of the entire supply chain more independent, smooth and controllable.
Support flexible role-based permission control
Support comprehensive, flexible, and fine-grained control over personnel permissions based on user roles, modules, and functional operations, enhancing data security and management efficiency.
Data Effects
So far, the first two-floors Drive-Thru store of EDIYA COFFEE in Kuala Lumpur has been the first to go live with the system, efficiently completing store procurement, shipping, and other inventory management operations.
