MARYLING: Achieved omnichannel integration, provided multilingual system
support, and accelerated globalization
Apparel & Underwear / Singapore
MARYLING (China) Trading Co., Ltd. is responsible for the sales of the Italian high-end
ready-to-wear brand MARYLING in the Chinese market. Since MARYLING entered the Chinese
market in 2010, it has aggressively expanded into high-end malls in Singapore, Italy, and
other foreign countries, forming and leading a new wave of premium women's fashion
consumption. As you travel around the corners of the world, you will see more confident,
independent, and natural MARYLING women.
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Cooperation Background
As an international high-end women's clothing brand, MARYLING has been a strong presence in
top-tier domestic shopping malls since entering the Chinese market in 2010. In terms of
store management, issues such as unorganized pre-sales management, inconsistency between
accounts and actual items, malicious inventory marking by store clerks leading to severe
negative inventory, etc., have emerged. Meanwhile, with the expansion of globalization
business, it becomes necessary to address the multilingual issue of the cash register system
in different countries.
Therefore, MARYLING collaborates with Regentsoft to establish an
omnichannel integrated business model, merging online and offline channels, achieving
merchandise control, and transforming the user experience. This will allow customers to
complete their shopping process more efficiently and in a more user-friendly manner.
Business Challenges
High unit cost and low inventory of MARYLING goods trigger malicious reservations by shop
assistants using excuses such as customer deposits and borrowing, deterring the efficiency
of goods transfers and lowering the deal rate.
Large stores often hold pre-sale activities, such as New Year's
Day and Anniversary celebrations to boost performance, starting half a month in advance.
Customers pay in advance, but settlement with the malls is on New Year's Day. Traditional
sales methods cannot issue invoices or secure inventory, leading to messy management of
deposit sales.
Traditional pre-sale methods involve creating sales orders first,
resulting in negative inventory. Balancing only happens after the goods arrive, leading to
incorrect cost computation and mismatches between the inventory book and actual physical
goods.
Product allocation tasks are immense, product turnover is slow,
causing inventory backlog.
Lack of an online sales platform, sales rely on offline physical
stores.
Expanding overseas stores urgently need the support of a
multi-language system.
Financial management is not standardized enough, needing to
resolve the issue of integration of business and finance.
Solution
Unified Stock for Online and Offline Channels
Integrating online and offline inventory, orders lacking in-store
inventory are directly shipped through pre-sale, automatically completing sourcing and
delivery across all channels. This solves issues like product allocation difficulty and
inventory control challenges, and reduces pressure on product distribution. It aims to
achieve a unified national inventory, reducing the company's inventory pressure.
Omnichannel Order Sourcing
Omnichannel orders are automatically sourced on a schedule, according
to rules such as warehouse priority, A-level stores, distance priority, protect new
arrivals, display model protection, etc. This resolves diverse sourcing methods for domestic
and overseas regions, as well as sourcing issues caused by regional and national
differences, ensuring customers receive their products promptly.
Increase Online Sales Business
Seamlessly integrate with major online platforms, including Taobao, JD,
Mini-Program Mall, overseas Shopify, Vipshop, etc., to fulfill online and offline orders
nationwide.
Achieve Business-Finance Integration
Interconnect with its financial system to solve the challenge of
business-finance integration, allowing seamless data integration between the business and
finance departments, reducing the pressure of financial data verification and
reconciliation.
Data Effects
Currently, 200 stores of MARYLING are using the Regent system, employing all-channel delivery,
which improves the turnover rate of goods while reducing inventory pressure; achieving
business-finance integration, reduces the pressure on finance and business, and reduces
corresponding labor costs. Seamless integration with major online platforms solves the issue of
online sales gaps and increases company revenue.
