GOELIA: Going Global, Building a Multilingual, Multi-time Zone,
Multi-currency Smart Foundation
Apparel & Underwear / Sydney / Singapore
GOELIA, a Chinese women's fashion brand that first took and continues to
combine global
travel and fashion. Since 1995, GOELIA has always set off with curiosity about the world,
heading to the unknown one after another. GOELIA believes that "Travel is to live out
beauty," not only refers to actual travel, but also represents an open-minded, positive
attitude towards accepting new things, craving new experiences and living life.
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Cooperation Background
As a long-term partner of Regentsoft, GOELIA has been deeply utilizing the Regent's enterprise
middle-end products. With the upgrade of the globalization strategy and overseas business
expansion, GOELIA needed to upgrade to a more flexible and scalable retail platform system.
Ultimately, Golia continued to work with Regentsoft, which it has cooperated with for many
years, and fully upgraded to the new Nebula Consumer Intelligence Marketing Cloud Platform.
Business Challenges
GOELIA is in the stage of actively expanding its overseas business, requiring the system to
support international functions, including multi-language, multi-time zone, multi-currency,
etc.
With the acceleration of business digital innovation, there is a
constant need for trial and error, traditional development delivery cannot satisfy
continuous rapid iteration.
In addition to the Regent system, clients also use many external
systems, such as OMS, WMS, and these third-party systems have all formed business
commonality and interface docking with the Regent system.
Solution
Building an International Digital Foundation
Nebula includes a basic capability framework of multi-language,
multi-time zone, multi-currency to better support Gloria's global business expansion.
Digital Business Flexibility and Efficiency
Nebula supports various types of custom configurations, including
custom fields, list page display configurations, option configurations, and it can also
configure the position, order, and the requirement of fields, rapidly responding to various
business innovation demands, improving digital efficiency.
Cloud Warehouse Sourcing and Distribution
Deep integration of omnichannels, support for setting channel cloud
warehouse inventory sharing, inclusive of inventory sharing ratio, product range, protection
policy, sourcing priority, etc. Support for real-time synchronization of global orders,
unified transition, integration of various intelligent strategies, intelligent routing
generates the most business scenario-fitting dispatch route, enhancing overall efficiency.
Data Effects
After the system goes live, the offline order processing volume has increased from the original
1500 orders/day to 2000 orders/day; the peak shipping efficiency has increased from 360
orders/hour to 450 orders/hour.
